Go to www.victoriassecret.com, then answer the following questions:
- How does this famous website use enhancement of the self to attract consumers?
- Would you expect males to visit the site as well as females?
- How could the site make it easier for males to purchase from the site (remember, males make up a significant portion of sales in the organization’s retail stores)?
- Is sizing easy on this site?
- How could it be improved?
Categories: