The Global Environment are important because you cannot focus on short
and long term planning without taking into consideration the world around
us and its impact on our organizations (be they for-profit or not-for-profit).
The external environment forces us to consider the critical role of industry
analysis and competitive forces. And… No matter how small and local you
think your organization might be, the world is now a global market place
with forces impacting us in new and powerful ways.
Internal Analysis information on internal analysis provides you with a tool
kit of techniques and strategies to analyze your organization from several
perspectives. Some of these tools include SWOT Analysis, Value Chain
Analysis, Three Circles Analysis, Resource-based view (core competencies,
assets and capabilities) and Benchmarking.
ASSIGNMENT
Demonstrate your understanding of by applying a current example from
something in the news that relates to the importance of having a clear
understanding of:
The competitive nature of running an organization
The role of competitive analysis
Please include bibliographic citation and references
Also provide a complete URL for the article.
