Unit 1 Module: Abstract, Mission and Vision
Part A: Case Abstract
- Select your case using the cases found in the second half of the textbook [I will choose CVS Caremark Corporation – 2011]. Choose your case carefully. You should select a company that is publicly traded.
- Conduct background research on this company. Prepare a written summary of findings that focus on the company’s background, main products, product markets, employees, compensation, and its main competitors. This written summary should be approximately 2-3 pages.
Part B: Mission and Vision Statements
- Identify the company’s existing vision, mission, objectives and strategies.
- Evaluate the company’s mission statement, using the recommended modules of a mission statement.
- Write an improved mission statement for the company that meets the characteristics summarized in your textbook.
- Write a one-sentence vision statement for the company.
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