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  1. In general, compared with firms which compete in only one market, among firms which face one another in multiple markets there is__________.
  • similar competitive rivalry
  • more competitive rivalry
  • less competitive rivalry
  • no competitive rivalry
  1. The three parts of the external environment which affect a firm’s strategic actions are__________.
  • economic, political, and legal
  • industry, business, and product
  • local, national, and global
  • general, industry, and competitor
  1. The proper matching of what a firm can do with what a firm might do__________.
  • balances the internal characteristics of the firm with the characteristics of the external environment
  • overcomes the rigidity and inertia resulting from a history of success
  • develops core competencies based on human knowledge
  • yields insights the firm requires to select its strategy

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