I AM RESEARCHING AND ANALYZING THE PUBLICLY-TRADED COMPANY: CVS CAREMARK CORPORATION (NYSE: CVS). I have attached the previous two components of this project for you to use as a reference.
Unit 3 Module: STRATEGY ANALYSES
Part E: SWOT Strategy Matrix
- Prepare a Strengths-Weaknesses-Opportunities-Threat (SWOT) Strategy Matrix. This is a 9 cell diagram that matches and links SWOT. Use the proper notation for each of the cells.
- There are 8 steps in creating a SWOT Strategy Matrix:
- List the firm’s key external opportunities.
- List the firm’s key external threats.
- List the firm’s key internal strengths.
- List the firm’s key internal weaknesses.
- Match internal strengths with external opportunities and record the resultant SO Strategies in the appropriate cell.
- Match internal weaknesses with external opportunities and record the resultant WO Strategies.
- Match internal strengths with external threats and record the resultant ST Strategies.
- Match internal weaknesses with external threats and record the resultant WT Strategies.
Part F: QSPM Matrix
- Develop a Quantitative Strategic Planning Matrix (QSPM) to determine relative attractiveness of various strategic alternatives.
- Follow these steps:
- Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM.
- Assign weights to each key external and internal factor.
- Examine the Stage 2 (matching) matrices and identify alternative strategies that the firm should consider. Record these in the top row of the QSPM. Group the strategies into mutually exclusive sets if possible.
- Determine the Attractiveness Scores (AS).
- Compute the Total Attractiveness Score.
- Compute the Sum Total Attractiveness Score.
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