1.Describe the structure of radio, how it is organized, its use as an advertising medium, its audience, and its advantages and disadvantages
2.Explain the structure of television, how it is organized, its use as an advertising medium, the TV audience, and its advantages and disadvantages
3.Outline how advertisers use film and video
4.Determine the difference between interactive media and more conventional mainstream media
5.Explain how the Internet works as a business and as marketing communications
6.Discuss how Internet advertising works
7.Discuss how e-mail advertising works
8.Show how the different forms of interactive and alternative media are changing the way advertising works
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