1.What factors contributed to the outbreak of E. coli poisoning described in this case? Do you believe that odwalla was responsible, wholly or in part, for the outbreak? Why or why not?
2.What do you believe Odwalla should have done as of October 30, 1996? As of November 11, 1996? In each instance, please list at least three options and state the arguments for and against each.
3.What steps, if any, should Odwalla take as of the point when the case ends?
4.Do you consider Odwalla’s voluntary recall decision to be an act of corporate social responsibility? Why or why not?
5.What is the appropriate role for public policy in the area of food safety? Assess the role of government authorities in this case. In your view, did they act properly?
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