Question 1.1. An emerging economy is one in which ________. (Points : 1)
fast growth in manufacturing results in rapid overall economic growth
the vast majority of people engage in simple agriculture
there are very few imports of raw textile materials and steel
the country imports large amounts of finished textiles and automobiles
the country is rich in one or more resources but poor in other ways
Question 2.2. Which of the following is true of the Wheeler-Lea Act? (Points : 1)
It prohibits monopolies and activities that restrain trade or competition in interstate commerce.
It regulates the distribution and content of unsolicited commercial e-mail.
It protects and regulates distinctive brand names and trademarks.
It forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs.
It makes deceptive, misleading, and unfair practices illegal regardless of injury to competition.
Question 3.3. Which of the following is a benefit of contract manufacturing? (Points : 1)
There is development of foreign-based manufacturing facilities.
Contract manufacturing does not require an overseas marketing organization or network.
Contract manufacturing helps the company make greater profits on manufacturing.
Contract manufacturing gives the company a chance to start faster, with less risk.
The home company keeps full control over the manufacturing process.
Question 4.4. When Walmart customizes its merchandise store by store to meet shoppers’ needs, it is
practicing ________. (Points : 1)
social segmentation
niche marketing
psychographic marketing
local marketing
individual marketing
Question 5.5. Which of the following is true of the World Trade Organization (WTO)? (Points : 1)
The WTO restricts the maximum number of member nations to 100.
The WTO’s actions have not been very productive.
The WTO strengthens tariffs and other international trade barriers.
The WTO mediates global trade disputes.
The WTO was replaced by the GATT in 1995.
Question 6.6. ________ is an organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers. (Points : 1)
Affirmative action
Consumerism
Proactivism
Environmentalism
The human relations movement
Question 7.7. Jeff is in the process of buying a new car. He is carefully analyzing the features he wants
from the car, and perceives significant differences in price, quality, and features among his three favorite
models. Jeff’s next step is most likely to be ________. (Points : 1)
evaluation of alternatives
opinion leadership
need recognition
purchase decision
postpurchase behavior
Question 8.8. In which stage of the adoption process does the consumer consider whether trying the
new product makes sense? (Points : 1)
evaluation
interest
trial
adoption
awareness
Question 9.9. Which of the following best describes market segmentation? (Points : 1)
actually differentiating the market offering to create superior customer value
the process of evaluating each market segment’s attractiveness and selecting one or more
segments to enter
arranging for a product to occupy a clear, distinctive, and desirable place relative to competing
products in the minds of target consumers
dividing a market into distinct groups of buyers who have different needs, characteristics, or
behaviors
identifying consumer needs and creating a product to meet those needs
Question 10.10. A shoe company uses ads featuring the members of a country music band knowing that
the band’s fans will see the members wearing the company’s shoes and will want to wear the same
shoes. In this case, the band is a(n) ________ for its fans. (Points : 1)
early adopter
membership group
late majority
reference group
laggard
Question 11.11. Which of the following is an example of a marketing intermediary? (Points : 1)
consumer
business customer
supplier
retailer
producer
Question 12.12. Why do stores cluster together? (Points : 1)
to take advantage of tax breaks
to standardize product assortment
to increase their customer pulling power
to decrease competition
to create franchise organizations
Question 13.13. A ________ brings buyers and sellers together and assists in negotiations. (Points : 1)
distributor
retailer
wholesaler
broker
supplier
Question 14.14. ____ includes all activities involved in selling goods and services to those buying for
resale or business use. (Points : 1)
Wholesaling
Sole sourcing
Differentiating
Franchising
Crowdsourcing
Question 15.15. In a selective distribution strategy, ________. (Points : 1)
the company directly sells the product to its customers
more than one, but fewer than all of the intermediaries willing to carry the firm’s products are
used
products are stocked in as many outlets as possible
dealers are not allowed to sell any of the products of a particular company
only premium, dedicated dealers are given sole rights to sell the product
Question 16.16. ________ refers to selling below cost with the intention of punishing a competitor or
gaining higher long-run profits by putting competitors out of business. (Points : 1)
Zone pricing
Captive pricing
Oligopolistic pricing
Predatory pricing
Dynamic pricing
Question 17.17. ________ prices are the prices that a buyer carries in his/her mind and refers to when
looking at a given product. (Points : 1)
Captive product
Dynamic
Promotional
Geographical
Reference
Question 18.18. Underpriced products sell very well, but they produce less revenue than they would
have if the price were raised to the ________ level. (Points : 1)
price-floor
perceived value
variable cost
demand curve
value-added
Question 19.19. ________ costs are the sum of the fixed and variable costs for any given level of
production. (Points : 1)
Value-based
Skimming
Target
Break-even
Total
Question 20.20. Which of the following represents an internal source of new-product ideas? (Points : 1)
competitors
distributors
customers
suppliers
employees
Question 21.21. ________ products are consumer products that the consumer either does not know
about or knows about but does not normally consider buying. (Points : 1)
Transactional
Peripheral
Shopping
Unsought
Convenience
Question 22.22. Brand ________ is the differential effect that knowing the brand name has on customer
response to the product and its marketing. (Points : 1)
equity
capital
stake
credit
wealth
Question 23.23. ________ involves using an existing brand name for a new product category. (Points :
1)
Co-branding
Clustered branding
Private labeling
Line extension
Brand extension
Question 24.24. Which of the following is a difference between advertising and sales promotions?
(Points : 1)
Advertising does not help in building long-term brand preferences, while sales promotions are
ideal for it.
Advertising is used as a sales-directed form of communication, while sales promotions are
endorsed as company news.
Advertising can be used to dramatize the product, while sales promotion cannot be used for
dramatizing the product.
Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the
product immediately.
Advertising cannot trigger quick sales, while sales promotions cannot.
Question 25.25. Asking for the order and offering to help write up the order are examples of the
________ techniques. (Points : 1)
approach
closing
qualifying
prospecting
preapproach
Question 26.26. Which of the following statements is true of the product sales force structure? (Points :
1)
The product sales force structure is used when a company has only one product line.
The product sales force structure is restricted in application as it cannot be used by companies
providing services.
The product sales force structure is characterized by specialization along product lines.
Every salesperson is trained to be an expert in all the product categories of the company.
The sales force is organized along customer or industry lines in this sales structure.
Question 27.27. You are looking up airline schedules on HolApp, a mobile Web app. A bar at the bottom
of the screen reads, "Stay at Holiday Inn and get a 25 percent discount!" This is a(n) ________. (Points :
1)
advertorial
banner
informercial
microblog
viral advertisement
Question 28.28. Which of the following is true with regard to kiosk marketing? (Points : 1)
It can be used to combine touch-screen and digital technologies
It can be used to circulate viral videos and infomercials.
It cannot be used to order goods that are currently unavailable.
It can be used for selling products, but not services.
It can be used only to generate printed catalogs for small purchases.
