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2.1 Discussion

Finding and Using NAICS Numbers

Part 1 of the feasibility study requires you to identify the
NAICS code of your proposed business concept. As mentioned in this week’s
learning unit, the North American Industry Classification System (NAICS)
provides not only a system to classify your business but also provides valuable
industry information and data, which is an invaluable tool to a startup or
existing business. In this discussion thread, you will practice using the NAICS
site and discuss your findings with your classmates as presented in Skill
Module 7.2 (Katz & Green).

What is your NAICS code? (Katz, pl 190). Please go to the
updated site:

http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2012. In the text box that says “enter keyword”
enter the name of the industry that best describes the industry in which your
proposed business idea is located. You
should end up with a 6 digit code for the industry in which your business will
be located. If you are not sure of your
industry, it may take some experimentation.
See examples in Skill module 7.2.

Once you locate your NAICS code, go to www.census.gov and
click on “economic census.” Once you are
in “economic census” enter your NAICS code and look for data related to your
industry.

Find and share one fact about your industry that you find
particularly intersting and that is available at this cite such as number of
establishments, annual revenue, trends, etc.
Also refer to Table 7.1 on page 200 for additional information and
ideas.

For your convenience, I am also attaching a table with the
NAICS structure and numbers.

2012_NAICS_Structure.xls (255 KB)

2.2 Discussion

Not all good ideas represent profitable business opportunities. Ideas must be tested and you will have an opportunity to do so in your feasibility study which is the primary written requirement for this course. You will also be introduced to many free resources available to you in developing your feasibility study such as the SCAMPER acronym (Katz & Green). Tim Hayden (See Focus on Small Business, Katz & Green) developed a web-based application so that baseball fans could watch TV instant replays while enjoying a baseball game at a stadium. Using the SCAMPER acronym, discuss at least two methods in the acronym that Tim may use to update his App to 2014? How will you use these methods in developing your feasibility study?

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