Part 2 of your feasibility study will require you to
describe your customer base. This process requires careful research to identify
the types and concentration of customers you will need to start and grow your
business.
Please go to Skill Module 11.2 on page 367. Following the directions in Skill Module 11.2
and using the site: www.zipwho.com,
Please enter the state and city where your proposed business
will be located and share at least three pieces of information describing your
customer base such as education level, ethnicity, age, etc.
Discuss how this information will assist you in completing
Part 2 of your feasibility study.
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