October 23, 2025 Claire B 0 Comments

Question 1.1.The ________ prohibits Web site operators from collecting personal information from children without obtaining consent from a parent and allowing parents to review information collected from their children. (Points : 1)

Consumer Product Safety Act
Do-Not-Call Implementation Act
CAN-SPAM Act
Telephone Consumer Protection Act
Children’s Online Privacy Protection Act

Question 2.2.The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation. (Points : 1)

geographic
behavioral
age and life-cycle
user status
psychographic

Question 3.3.The purpose of a quota is to ________. (Points : 1)

free up the exchange rate
force favorable trade behaviors from other nations
use the available foreign exchange
provide competition to local industry
protect local employment

Question 4.4.The answer to the customer’s question, “Why should I buy your brand?” is found in the brand’s ________. (Points : 1)

value proposition
quality image
differentiation
pricing and promotion structure
customer services

Question 5.5.Which of the following is true of the baby boomer generation? (Points : 1)

They were born at a time period between 1965 to 1976.
They are the wealthiest generation in U.S. history.
They are the largest demographic group in the U.S.
They are the most educated generation of Americans.
They are the first generation to grow up with computers.

Question 6.6.Which of the following is the reason for marketers shifting to value-marketing techniques post the Great Recession of 2008/2009? (Points : 1)

reduced customer spending
increase in purchasing power of consumers
increased taxation of industries
a general trend in product price stabilization across industries
decreased levels of debt for consumers

Question 7.7.Facebook and Twitter are examples of ________. (Points : 1)

buzz marketing
online marketplaces
virtual worlds
telepresence technology
social networks

Question 8.8.In the BCG matrix, ________ refer to low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. (Points : 1)

cash cows
dogs
stars
black holes
question marks

Question 9.9.Becca wants to buy a new coat. She asked her friends to recommend a store and/or a style of coat. She searched the newspaper for coat sales, and she visited nearby stores to see what is available in her price range. Becca is most likely to be in the ________ stage of the buying process. (Points : 1)

product evaluation
alternative evaluation
information search
purchase decision
need recognition

Question 10.10.Channels, inventory, logistics, and transportation are included in the ________ component of the marketing mix. (Points : 1)

product
place
price
people
promotion

Question 11.11.______ are the largest group of wholesalers and can be divided into two broad types of wholesalers: full-service and limited-service. (Points : 1)

Brokers
Agents
Merchant wholesalers
Retailers
Specialty wholesalers

Question 12.12.An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer’s surplus, discontinued, or irregular goods is called a ________. (Points : 1)

category killer
superstore
power center
factory outlet
specialty store

Question 13.13.Which of the following guarantees full control to the producer over selling their products? (Points : 1)

adopting an indirect marketing channel
adopting a traditional distribution channel
adopting a direct marketing channel
adopting a vertical marketing system
adopting a horizontal marketing system

Question 14.14.Which of the following is a mode of transportation for high-value merchandise over short hauls with flexible routing and time schedules? (Points : 1)

airfreight
pipeline
water carriers
trucks
railroads

Question 15.15.Producers use marketing intermediaries because they ________. (Points : 1)

provide technical expertise and know-how for faster production
supply cheaper raw materials for the production of products and services
form a part of the company’s direct channel selling chain
help monitor day-to-day activities during production
create greater efficiency in making goods available to target markets

Question 16.16.When NerdHerd Electronics sets its televisions at three price levels of $699, $899, and $1,099, it is using ________. (Points : 1)

market-skimming pricing
target return pricing
market-penetration pricing
break-even pricing
product line pricing

Question 17.17.________ involves charging a constant low price with few or no temporary price discounts. (Points : 1)

Target return pricing
High-low pricing
Cost-plus pricing
Everyday low pricing
Penetration pricing

Question 18.18.Price discrimination is legal if ________. (Points : 1)

a manufacturer maintains the same price to meet different conditions in different world markets
a seller advertises prices that are not actually available to consumers
a seller can prove its costs per unit are different when selling to different retailers
a manufacturer and reseller have agreed upon a specified retail price for a product
a seller has not communicated with competitors before announcing prices

Question 19.19.Underpriced products sell very well, but they produce less revenue than they would have if the price were raised to the ________ level. (Points : 1)

price-floor
perceived value
variable cost
demand curve
value-added

Question 20.20.A refrigerator is most likely to be an example of a(n) ________ product. (Points : 1)

convenience
impulse
unsought
specialty
shopping

Question 21.21.Which of the following is a desirable quality for a brand name? (Points : 1)

The name should translate easily into foreign languages.
The name should be a word used in day-to-day life rather than being distinctive.
The name should not be extendable.
The name should be difficult to pronounce.
The name should not suggest anything about the product quality.

Question 22.22.Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Timothy Banes, the marketing manager, recently presented the marketing strategy for this new line of products titled “Comfort.” The managers are now reviewing the sales, costs, and profit projections for the new products to find out whether they satisfy the company’s objectives. The managers are conducting a ________ at this stage. (Points : 1)

crowdsourcing exercise
brainstorming session
business analysis
concept testing
vendor analysis

Question 23.23.Fads are characterized by their ________. (Points : 1)

non-attainment of the last two stages of the product life cycle
enduring nature spanning several generations
unusually high sales and rapid decline
basic and distinctive modes of expression that seldom become unpopular
minor popularity and consumer acceptance

Question 24.24.Which of the following promotion mix approaches involves the producer promoting the product to different channel members who in turn promote the product to customers? (Points : 1)

direct marketing
vertical integration
push strategy
pull strategy
publish-subscribe method

Question 25.25.Which of the following is a primary disadvantage of viral marketing? (Points : 1)

The costs of viral marketing are too high for most companies.
Marketers have little control over who receives the viral message.
The brand associated with the viral message is usually forgotten.
Viral messages are blocked by most search engines.
Viral messages are less likely to be viewed than other types of online promotions.

Question 26.26.________ is the sales step in which the salesperson seeks out, clarifies, and overcomes any customer disapproval to buying. (Points : 1)

Closing
Follow-up
Prospecting and qualifying
Handling objections
Preapproach

Question 27.27.Pearl Sands Resort and Spa is a popular summer attraction located in the hilly town of Rockten. The spa usually attracts customers in the summer. During the pre-summer period, Pearl Sands Resort began sponsoring shows on TV, and putting up billboards around Rockten and surrounding towns advertising the resort. The ads hinted at the coming summer, and how the resort has always been the place to go for a welcome break from everyday life. Which of the following types of advertising did Pearl Sands Resort use? (Points : 1)

reminder advertising
personalized advertising
persuasive advertising
comparative advertising
classified advertising

Question 28.28.________ is the sales step in which a salesperson or company identifies qualified potential customers. (Points : 1)

Preapproach
Approach
Demonstration
Presentation
Prospecting

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