Module 1 Discussion
One concept you have been introduced to is the concept of
‘value-adding.’ Associated with value-adding is the concept of value
proposition. How are both of these necessary for a firm to be successful in its
marketing strategy? How might these lead
to ethical situations within marketing practices?
Include in your discussion post, personal observations as
well as concrete examples to support your views. Initial posts should be at
least two paragraphs and include direct references to the readings and/or additional
articles. Word choice and sentence structure should be suitable for
professional level work, and all sources should have appropriate references and
citations.
Post your initial response to the discussion question no
later than Thursday 11:59 PM EST/EDT.
Respond to at least two of your classmates no later than
Sunday 11:59 PM EST/EDT. If possible, respond to a classmate that has not
received a response and avoid responding to posts of your fellow group members.
Your responses should be constructive in nature and take the discussion to
another level of thought or perspective. Your response must be more than just
one or two lines and not a simple statement of agreement to the original post.
