Module 5 Discussion
In this module, you reviewed many of the different factors
that influence the price a company must establish. One aspect of the price that
can be established is the brand image and the brand equity related to the
product (discussed in previous modules). Explain how these two items may
influence the price you can establish for a product. Support your answer with
additional outside materials.
Include in your discussion post personal observations as
well as concrete examples to support your views. Initial posts should be at
least two paragraphs and include direct references to the readings and/or
additional articles. Word choice and sentence structure should be suitable for
professional level work, and all sources should have appropriate references and
citations.
Post your initial response to the discussion question no
later than Thursday 11:59 PM EST/EDT.
Respond to at least two of your classmates no later than
Sunday 11:59 PM EST/EDT. If possible, respond to a classmate that has not
received a response and avoid responding to posts of your fellow group members.
Your responses should be constructive in nature and take the discussion to
another level of thought or perspective. Your response must be more than just
one or two lines and not a simple statement of agreement to the original post.
