BHM 4680, Marketing for Hospitality and Tourism 4
Unit VI Project
Marketing Plan Part I
For the next three units, you will be writing a marketing plan in stages for an organization of your choice. Part I addresses public relations (PR) and advertising.
1. Choose one of the following organizations:
? a bed and breakfast located in a quaint historical community with events,
? a tour operator that offers day trips from a community. Identify your own focus (e.g. fly-fishing, wine tasting, rafting),
? an ethnic restaurant located in a suburban area, or
? a city tour company located in a large urban area.
2. Embellish on the operations of your chosen organization, but be logical. For example, provide a community name or at least a state name. Does the destination have other attractions? You are encouraged to investigate similar operations in various locations for ideas. Your response must be at least two pages in length. Be sure to complete the following:
? Describe the operation and destination.
? Provide environmental analysis and forecasting.
? Provide a technical report of findings.
