Managerial Decision Making
BBA 3826
There is a 200-word minimum response required. Please try to keep each answer in the 200/300
word count max.
Credible reference materials, including your course textbook(s), may be used to complete the
assessment. Please do not use more than 1 or 2 references per question.
APA Information
In-text and reference citations are required for all written responses.
Course Textbook:
Bazerman, M. H., & Moore, D. A. (2009). Judgment in managerial decision making (7th ed.). Hoboken,
NJ: Wiley.
1. Discuss your most recent decision to purchase a major item (entertainment center, automobile,
home, etc.). In what way did the acquisition utility or the transactional utility come into play for you
2. Describe the concepts of joint and separate preference reversals. Also, discuss the similarities and
differences that exist between the two.
3. Explain the concept of the expected-value decision rule. In your discussion, review how the expectedvalue decision rule played a part in a recent decision you made.
4. Discuss framing and how it affects the decision-making process.
