Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in
your selected business’s vision, mission, and values, and determine your business model
for this new division. Include the following:
Company: Patterson-UTI Energy, Inc.
Product: The new product I have proposed is a walking oil rig.
Propose a new product or service for the new company division. The division should
be customer-focused with an innovative mission statement. Ensure that you are
differentiating your product or service.
Describe how the division addresses customer needs and achieves competitive
advantage.
Create a vision and a business model for this new division that clearly demonstrates
your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the
company’s mission and vision.
Summarize how the vision, mission, and values guide the division’s strategic
direction.
Define your guiding principles and values for your division in the context of culture,
social responsibility, and ethics.
