Responses to discussion question topics should be a minimum of 250 words.
1.
How do you evaluate a product or service? Provide an example.
2.
How do Marketers Measure Quality and Customer Satisfaction? Provide an
example.
3.
New businesses are frequently launched as a means to smooth over
dissatisfaction with a current glitch in the industry. Pick some industry and solve its
customer dissatisfaction problem(s). For example, if you find flying annoying, or
you’re not happy with your dentist, what changes could you make to enter that
industry and enhance customer satisfaction (and be profitable)?
4.
At times, there is a segment of customers with whom a company doesn’t want to
encourage relationships. For example, companies like Nordstroms and L.L. Bean
have had to scale back formerly generous return policies because customers had
taken advantage of them. In somewhat of a backward form of customer relationship
management, companies like Walmart and Home Depot flag customers who return
three or more things in two months. Select one company and research its return
policy. Discuss whether it has a strict or more of a lenient return policy (or
somewhere in the middle)? How can the policy affect customer relationship
management?
Please include at least two academic sources for your research beyond the
textbook. Cite and source in APA format.
