Concerning Marketing management Week 4 Assignment 1
The strategy for this constant usage of service is intensive distribution. Intensive distribution “places the goods or services in as many outlets as possible” (Kotler, P., Keller, K., 2011, pg425). Businesses like Walmart, Shell, and McDonald’s would be considered intensive distribution.
A product that is best for intensive distribution is a product that I use and I feel a lot of people use on a regular, and that is gasoline or gas station. No matter how gas prices fluctuate, we still as consumers still need this product. Whether it is for vehicles, or homes consumers need gas for something. Think about when you take a family vacation, there is a gas station at least every other exit. It might be different companies but no matter where you go, no matter the state gas is a necessity.
The problem for most consumers is selecting a gas station best for them. When someone makes a choice on a gas station it could be for the gas prices, the customer service, or the quality of gas that is provided by the company. Another factor that is considered could be how many locations that the franchise has. If someone is a constant traveler they may want a gas station with multiply locations, but if you are someone that does not travel much a local business could do just fine.
I have a gas station that I always like to use, and that is Shell Gas Station. I remember going out of town and I needed some gas, Shell has special discounts for regular customers that are regular customers. Since I was such a loyal customer an earned a special discount of $1.00 of per gallon. My vehicle was past E, but I drove for miles until I reached a Shell gas station. It feels good when a business gives you a deal, and that deal can really benefit the consumer. With gas prices going up and down, it feels great to know that I will always save a $1.00 per gallon.
Reference
Kotler, P., Keller, K. (2011). Marketing Management, 14th Edition. [VitalSource Bookshelf Online]. Retrieved from https://digitalbookshelf.southuniversity.edu/#/books/9781256313281
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