October 23, 2025 Claire B 0 Comments

Question 1.1.A key distinction of a Marketing Information System (MIS) is that: (Points : 3)

The information is accurate.
It can only be used by marketing managers.
Information is collected on a regular basis.
It does not involve focused reports
The information is used in making marketing decisions

Question 2.2.Big Data is the process of ____________ large and varied data sets. (Points : 3)

Capturing, understanding and distributing
Detecting, merging and analyzing
Capturing, merging and analyzing
Securing, validating and storing
Researching, analyzing and storing

Question 3.3.Which of the following is a general rule of marketing research data sources? (Points : 3)

Secondary data should only be used when it is impossible to collect primary data.
Primary data should always be collected.
Look for secondary prior to collecting primary data.
Primary AND secondary data should always be used.
None of these statements are true.

Question 4.4.Which of the following types of organizations do NOT conduct marketing research? (Points : 3)

Producers of products and services
Non-profit organizations
Advertising agencies
Marketing research companies
All of the above conduct marketing research.

Question 5.5.Secondary data can exist: (Points : 3)

Inside the organization only.
Outside the organization only.
Inside or outside the organization.
From government agencies only, such as the Census Bureau.
None of the above are correct.

Question 6.6.A big advantage of the Systems approach over the Project approach is: (Points : 3)

Current information is available when managers need it.
Systems automatically gather all needed information.
The Systems approach requires no special software or programming.
The Project approach yields less accurate data.
The Systems approach better anticipates future informational needs.

Question 7.7.Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix? (Points : 3)

Price
Product
Place
Promotion
Preference

Question 8.8.Which type of marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix? (Points : 3)

Planning
Decision making
Problem solving
Performance monitoring
Control

Question 9.9.Which of the following currently uses market research? (Points : 3)

Salespeople
Politicians
Clergy
Presidents of not-for-profits institutions
All of the above.

Question 10.10.Which of the following is NOT an example of internal secondary data? (Points : 3)

Customer inquiries
Customer complaints
U.S. Department of Commerce reports
Sales invoices
Product registration card data

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