Choose an online product or service with which you are familiar and have purchased in the past. Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process. Remember, the five stages are as follows:
1.Problem recognition
2.Search and determination of alternatives
3. Evaluation of alternatives
4.Purchase decision
5.Post-purchase evaluation
3-4 pages is needed. THEN create an executive summary PowerPoint presentation. Cover the following:
• Include a statement of the problem or the topic
• Concisely evaluate the findings from your research.
• Recapitulate any main conclusions or recommendations.
Develop 6 slide presentation, include a reference slide. Apply APA standards to citation of sources.
NO PLAGARIZED OR COPIED WORK WILL BE ACCEPTED.
