Apple, Inc. iPhone 6
Directions
Complete the following using your selected company:
Market Segmentation Analysis (2–3 pages):
- Information Sources. In the second assessment, you developed information on the market potential for your product. Describe the information you found to help you determine market segments to target for your selected product.
- Effective Targeting. Identify the market segments you think are effective to target for your selected product.
- Explain how the product provides value to each market segment, in terms of the wants and needs of that segment.
- Evaluate the effectiveness of the marketing strategy currently used to target that market segment.
- Justify your analysis with evidence of where the marketing strategy is currently effective, and where it is less than effective.
Targeting and Positioning Strategy Recommendations (1–2 pages):
Based on your market segmentation analysis, suggest at least two alternative strategies for improving the marketing of your product.
- Explain, for each strategy, how the product might be better positioned for each target segment.
- Describe, given your recommendations, the challenges the company is likely to face when it changes the positioning for the product, particularly the challenges that may arise when attempting to change customers’ perceptions of the product.
Additional Requirements
- Written communication: Written communication should be free of errors that detract from the overall message.
- APA formatting:Your analysis should be formatted according to current APA style and formatting.
- Length: 3–5 typed and double-spaced pages.
- Font and font size: Times New Roman, 12 point.
- Research:Use a minimum of four credible sources.
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