Module
7 Discussion – Motivating Change
48
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Progress
comes at a price. To stay afloat with advancing technology, businesses often
must reinvent themselves. Recasting is even more imperative when a spiraling
economy forces a business to reorient its direction, restructure its
organization and practices. For some companies in impacted industries,
motivating change has become as much a core function as marketing, accounting,
and similar activities. Change is difficult, costly, and time consuming, no
matter the circumstances, requires the persuasive powers because people fear
change.
The
emergence of General Motors from bankruptcy and a landmark bailout compelled
the manufacturer to not only change its business model but to persuade
consumers, investors and its own employees that GM had reformed its practices
and regained its competitive strength.
Review
the following videos that describe GM’s campaign to restore its image and
public confidence.
GM
Reinvention(00:01:11)
Source:
YouTube
General
Motors Re:invent(00:01:03)
Source:
YouTube
GM
Repaid Government Loan Ahead of Schedule(00:01:00)
Source:
Brightcove
What
central themes and key words do you find that resonate in these videos? For a
moment, ignore the script and study the sound and visual content. How do they
contribute to the persuasive message?
Post
your response in this discussion. Be sure to return to the forum later this
week, read the viewpoints of your classmates and comment on their statements.
