What is a consumer’s consideration set? How is it determined?
Can a consumer’s consideration set be influenced? If so, how?
Have you ever made a compromise in your purchase decision? What influenced your decision to do so?
What factors do you think might influence a consumer to compromise when making buying decisions?
What are choice heuristics? How do consumers use them to make purchase decisions?
Have you used choice heuristics? If so, when?
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