Watch – https://youtu.be/KCnzyX-x-WQ and https://youtu.be/L94PE12VaFY
Please read The Domain of Corporate Social Responsibility and Marketing by Ferrell, Ferrell and Sawayda.
Please read The Necessity for Aligning Brand with Corporate Ethics by Owsley.
For your first assignment, please answer the following question:
What role does corporate responsibility play in marketing decisions and specifically branding?
The Necessity for Aligning Brand with Corporate Ethics by Owsley
The Domain of Corporate Social Responsibility and Marketing by Ferrell, Ferrell and Sawayda
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