create a memo proposal using the AIDA model in a microsoft word in a minimum of 1400 words.
Your paper should be able to convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale,Gain credibilityand equally include secondary researchto support your argument related to your product and/ or service.
explain what you will do in case the selected product or service does not initially sell as much as expected.
indicate potential digital channels for marketing your product or service
consider cross-cultural and multinational implications.
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