Case 1. Using cooperative strategies at IBM. 1.Describe the business analytics business for IBM. 2.What future cooperative arrangements do you consider IBM might employ in the business analytics space? Case 2: BT and HP – pursuing a successful strategic alliance
1.Why does this alliance work so well?
2.To what extent is this alliance sustainable? What challenges might undermine this alliance? Case 3 :Analyse the case Lufthansa: Going Global, but How to Manage Complexity and answer three questions:
Analyse the case and answer three questions:
1. What type of international strategy has Lufthansa chosen and what means has it used to expand internationally?
2. Assess the elements and objectives of Lufthansa’s cooperative strategies.
3. What options does Lufthansa have for managing cooperative strategies, protecting the company from risks, and sustaining success. How can Lufthansa’s role in the Star Alliance influence performance?
