Comcast as the company
Revise your Week 3
economic analysis using the feedback provided by your
facilitator to evaluate the challenges of expanding your company’s production
to a foreign market. This will require you to revise previously recommended
pricing and non-pricing strategies for your company’s product based on the
selected country’s economy’s stage in the business cycle and the projected
economic conditions. Discuss the evidence that supports your recommendations.
Select a foreign market in
which to expand your chosen product.
Write
a
1,750-word paper (including any material you include from your Week 3
assignment) detailing your findings. The use of tables and/or charts to display
economic data over the time period discussed is highly encouraged.
•
Describe
current global economic conditions and their effect on local macroeconomic
indicators in your selected country. Consider forecasts for population
growth, GDP growth, GDP per capita growth, export growth, and sales growth.
•
Evaluate
the competitors’ existing production in the chosen country.
•
Evaluate
forecast sales in the selected country.
•
Determine
the type of economy that exists in your selected country – closed, mixed, or
market. What is the difference between these types of economies and how
might this affect your expansion?
•
Describe
how your chosen country’s current credit market conditions affect demand for
your product or service and your planning or operating decision for your
production in that country.
•
Analyze
the role of the selected country’s central bank on that country’s economy.
•
Evaluate
the availability, education, and job skills of the work force in the selected
country. Discuss the additional challenges of international production, such as
political stability, availability of government financing or other incentives,
threat of capital controls, and exchange rate risks.
•
Discuss
any additional supply chain challenges you anticipate if attempting to sell
your product made in your chosen country to countries outside of that market.
•
Discuss
any comparative advantages your company will have over competitors in that
country.
•
Recommend
either for or against expanding your company’s production into your chosen
country based on your research.
Cite
a
minimum of three peer reviewed sources not including the textbook.
Format
your
assignment consistent with APA guidelines.
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