Project: Company Ataris
(Time New Roman, Font
size 12, 1.5 spacing)
Problem Statement:With
the rapid growth Atari saw from their inception to 1982 and the newly emerging
personal gaming market, unanticipated challenges and poor management led to Atari’s
decline.
Tasks:
1. Write Company Background: Introduction Minimum two page
Timeframe we will be concentrating on 1970-1982.This
excludes the crash, may include the WB acquisition.
2. Write in bullets the outline use to analysis Porter’s 5
forces in Ataris; just focusing in the SUPPLIERs.
Do not need New entrants, Buyers and Substitutes. Does are done already. Only need suppliers.
Analysis
Porter’s 5 Forces
Hardware or software?Both?
IN the 1970s the
gaming industry was such that hardware and software were one. IN newer
evaluations of the gaming industry now divide them between
