DIGITAL MEDIA KIT ASSESSMENT
TASK
GRANDMA’S GOODNESS
Founded by Simone Rush in Orange in1985, Grandma’s Goodness is dedicated to the art of
traditional baking, we use old family recipes to produce a delicious range of biscuits, fruit cakes
and plum puddings. In 2014 the company changed hands and today Narelle and Will Granger
oversee the continued success of Grandma’s Goodness with production facilities in Lithgow,
NSW.
Today, Grandma’s Goodness continues to follow uniquely Australian family recipes, using
traditional baking techniques and premium ingredients. The range of delicious biscuits, cakes
and puddings include over 33 different products. Our products are available in a variety of
packaging options to suit every occasion.
Grandma’s Goodness supplies the retail and foodservice industries throughout Australia and the
world.
Grandma’s Goodness meets the GFSI Food Safety Certification ISO22000 (FSSC) requirements.
On October 21, 2016, we will open new processing facilities in Oakey Queensland. This will
provide us with a direct link to the lucrative Asian market through our new facility adjacent to
the Brisbane West Wellcamp Airport. The Premier of Queensland will cut the ribbon to formally
open the building.
ASSESSMENT ELEMENTS
Media Kit Elements (Rationales, Media List, Kit Elements and Solution 7 marks)
Media Release (6 marks)
Digital Media Release (4 marks)
Other traditional PR Elements as selected by the student (3 marks)
Social Media Elements as selected by the student (5 marks)
SUBMISSION INSTRUCTIONS
All work must be saved into ONE WORD file, this file must be submitted via Turnitin in
Blackboard.
