Each company against one another and explain any points of distinction.
Compare the key ratios from the three competitors and industry, and explain any differences.
Draw a conclusion about future performance.
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What did you notice from your trend analysis?
What company do you feel is better positioned for the future?
If possible, use some of the ratios to further support your ratings in the key
success factors that you have identified.
Discuss the financial impact of the recommendations you make.
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