Business Research Decision Making
Student 1
Executive Summary
McDonald’s is one of the top food service companies in the world. McDonalds has over
36,000 locations in over 100 companies. McDonald’s prides itself on being a progressive burger
company ever changing to the customer demands. McDonald’s has a unique approach to
ownership. It primarily is made up of franchises. 57% are conventional franchises while 24%
arelicensed to foreign affiliates, and 18% are company operated. (McDonald’s Company profile)
While McDonald’s is a world leader it has faced competition from not only all the new
burger chains that are rising, but also more healthy alternatives such as Chipotle. McDonald has
met these challenges with offering a few healthier options such as fruit or yogurt in place of the
French fries and a few grilled menu items. There also has been lots of bad publicity as of late
over the ingredients in McDonald’s products. Another step McDonald’s has taken is reducing the
amount of menu items that it offers.
McDonald’s has been faced with such adversity before and pulled itself up and continued to
be a world leader. There should be some encouragement in all the changes McDonald’s has put it
place to win back customers and show that it remains the top fast food retailer in the world.
http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
Monaghan, A. (2015) The 7 biggest challenges facing McDonald’s. Retrieved from
http://www.businessinsider.com/the-7-biggest-challenges-facing-the-new-mcdonalds-ceo-2015-1
Response 1
Student 2
Executive Summary
E. I. Du Pont is a company that is a innovator of many products and services markets based out
of Wilmington, Delaware. They are known for manufacturing products of variety applications
including agriculture, home, residential and commercial. Dupont hasad a hand in also had a
hand in construction, transportation, nutrition, electronics. Originally Dupont was a explosive
company in 1802. They actually started to focus on the science and chemicals during 1902, but
today they are operating in over 70 countries. Dupont also is the company that pays attention to
the world’s problems and focus on the promoting a better, safer, healthier place for all people in
the world. Dupont was basically forced to divest a major proportion of his gunpowder business,
but they began buying an interest GMC and sort of owned 25 percent of the stock by the of the
year of 1925, so then as by-product of the product of explosives, Dupont came to produce
nitrocellulose for lacquers, plus leather finishes. They had expanded by early 1915 with the
product of nitrocellulose plastics, by this time they had purchased a number firms adding many
different kind of product lines to them, such as dyestuff, paints, acids and heavy chemicals. Soon
the creation of synthetic polymers made Dupont the face of all new innovations coming forth by
1931. Soon after the birth of neoprene synthetic rubber was introduced in 1931 and nylon in
1935.
Response 2
