Q.B17 (10 marks)Discuss the differences among the intensive, selective and exclusive distribution strategies. The characteristics of convenience, shopping, specialty and unsought goods play a major role in determining the marketing mix for products in each of these categories. Briefly describe the distribution strategies (intensive, selective, or exclusive) of each type of product. Which channel member(s) is/are most likely to bear the promotional responsibility for each type of product?
Q.B19 (10 marks)Compare simple lists such as a mailing list with a customer database. How has the implementation of Do Not Call legislation changed telephone marketing?
Q.B20 (10 marks)List and discuss three common criticisms of marketing. For each criticism, state how you, as a marketer, might respond to the criticism.
