Project Output (30%)
Title: HR Strategy for Competitive Advantage
Team task (20%):
As a group of 4 students you are expected to choose a UAE company (in the private or
public sector) of your choice and answer the questions listed below relevant to all 4 learning
outcomes of this course. You may use resources such as company reports and may wish to
contact HR department officials to gain first-hand information.
Answers are to be submitted in a group report of no more than a 2000 – 2500 words (500 to
650 words per section).
Section 1: Analyse the human resource management challenges facing businesses from a
Strategic Perspective.
1. Describe the company (2.5 marks);
2. Outline the overall business strategy (2.5 marks);
3. Write about the relationship between the organisation’s business strategy and HR
strategy (2.5 marks);
4. Show the link between three HR practices and the organization’s objectives (2.5
marks).
Section 2: Compare human resource management practices in the region and their
effect on employee motivation, attitude and behavior.
1. Apply the VRIO model to your organization of choice (2.5 marks);
2. Write about employee diversity in your company of choice (2.5 marks);
3. Show the relationship between three HR practices, their outcomes and organizational
performance (2.5 marks);
4. Select two HR practices and research the work of at least 3 authors (remember to
reference your work) on the relation between such practices and employee motivation,
attitudes, and behavior (2.5 marks).
Section3: Outline different ways businesses measure human resource input to gain
competitive advantage
Build an HR Balanced scorecard for your company of choice (10 marks).
Section 4: Weigh the ethical implications of strategic human resource management
practices
Choose 3 different processes of HR carried out in your company of choice and discuss the
ethical concerns related to such processes (10 marks)
Section 5: Over all presentation of the team report.
1. Report format (2.5 marks).
2. English (2.5 marks)
3. Referencing (5 marks)
CRITERIA
Section 1
Section 2
Section 3
Section 4
Overall
presentation of the
team report
Total marks out of 50
Weight
20%
20%
20 %
20 %
20%
Team Evaluation Rubric
Level 4
Level 3
(10-7.5 marks) (7.5-5 marks)
Level 2
(5-2.5 marks)
Level 1
(2.5-0 mark)
Met criteria to Met criteria to a Met criteria to a Did not meet
an excellent
very good
satisfactory
criteria
standard
standard
standard
Individual task (10%):
Individually you are expected to make an oral defense on the following:
Section 1: Analyse the human resource management challenges facing businesses from a
Strategic Perspective.
What are the overall views you have formed about the role HR plays in achieving overall
business strategy? (6.25 marks)
Section 2: Compare human resource management practices in the region and their
effect on employee motivation, attitude and behavior.
What have you learnt about the effects of HR practices at work? (6.25 marks)
Section3: Outline different ways businesses measure human resource input to gain
competitive advantage
What advantages do you see in using the balanced score card? (6.25 marks)
Section 4: Weigh the ethical implications of strategic human resource management
practices
Imagine you are an HR manager of company mention some ethical principles you would
adhere to (6.25 marks)
Individual Evaluation Rubric
Weight
Total marks
out of 25
25%
25%
25%
25%
Level 3
Level 2
(5-3.75 marks) (3.75-2.5 marks)
Level 1
(2.5-0 mark)
Met criteria to an Met criteria to a Met criteria to a
excellent standard
very good
satisfactory
standard
standard
Section 1
Section 2
Section 3
Section 4
Level 4
(6.25-5 marks)
Did not meet
criteria
