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  • What is your evaluation of the women’s apparel industry and Harrington’s market position?
  • What is your analysis of Harrington’s financial performance?
  • How well does active-wear fit with consumer needs? What purchase criteria are important for buyers of active-wear?
  • How well does active-wear fit with the Vigor division with respect to target customer, advertising strategy, sales strategy, production capabilities?
  • What possible impact could this new product line have on the Vigor brand name?

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