1. While there are a variety of goals / objectives associated with Strategic Management, which of
the following: preserving stability or maintaining flexibility do you see as more important and
WHY??
2. How are Porter’s 5-forces of competition used to identify / highlight the attractiveness of an
industry?
3. Does differentiation imply Segmentation? hint: be sure to define each of the terms in your
answer
4. You are to answer one (1) of the following questions:
A. What / how can a firm fight the negative effects of bureaucracy when it is
working to build a structure / culture more conductive to innovation?
B. In class, we talked about ‘more traditional based firms’ and ‘more innovativefriendly firms’. Describe the basics of each of these and then focus on
the similarities and differences.
5. What would you advise a firm in a mature or declining industry to do to maintain
its level of performance. Do not forget to include the WHY behind your
recommendations.
