CHOSEN COMPANY IS KIA
must be a company traded on the NYSE or NASDAQ
Strategic Plan must include the following:
- Proper APA format with headers, in-text references, reference page, 1′ margins
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook
- Strategies
- Conclusion
- min 5 scholarly resources
Please note that pictures/charts/graphs, etc will not count toward page min requirements. The submittal is to be in essay format – NOT LIST or BULLET format.
Do not skip pages (only full pages count); plan should flow continuously. Pictures/Charts/Graphs/etc. are to go into the “appendix” and will not count toward page min requirements.
**Minimum 15 pages (Word Document) of strategic material (does not include cover page, abstract nor reference pages)**
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