Ques 1. Which of the following is part of the marketing process?
A. developing an understanding of company finances available for new products
B.determining an appropriate brand name for a new product
C. designing the most efficient method of production of a new product
D. contacting suppliers after a purchase to ensure producer satisfaction
Ques 2.A marketing manager uses the marketing process that effectively combines the elements of the marketing mix: product, price, place (distribution) and promotion with processes such as test marketing and concept testing. Pollution control would not be included in the marketing process
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