Read the Case in Chapter 7 titled “Pre-Launch decisions which influence innovation success.”
Write a three to four (3-4) page paper in which you.
1. Discuss the roles of early adopters and network developments in the market acceptance
process of innovation.
2. Compare and contrast the critical factors that impact successful and unsuccessful
innovations; pay particular attention to timing and positioning.
3. Evaluate how the Marketing Mix (each component) contributes to the market acceptance of
an innovation.
4. Discuss which component of the Marketing Mix has the least affect on the market
acceptance of an innovation and justify your position.
Your assignment must follow these formatting requirements: Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your professor for any additional
instructions. Include a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
