This is a Collaborative Learning Community (CLC) assignment.
Review “MKT-607 – Marketing Management: The Marketplace Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter 5” to prepare for participating in the Marketplace Live simulation.
Continue working in your instructor-assigned CLC group and simulation.
By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?
The marketing strategy should include the 4 Ps and have a clear indication of future plans.
The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained.
Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”
Projected demand per quarter
Brand
Previous Projected Selling
Demand Demand
Price
WorkMate Pro550
679
200
3227
Travel Pro550
873
200
3429
1,177
300
2099
319
400
2649
Todos5000
0
600
3849
WorkMate Mid500
0
1200
2099
WorkMate Pro650
0
700
3277
Travel Pro650
0
900
3479
WorkMate Mid300
Travel Basic
Pro Forma Profitability of Marketing Division
Quarter
1
Quarter
2 Quarter 3 Quarter 4
Quarter 5
GROSS PROFIT
Revenues
0
0 1,107,865 8,487,658 13,273,700
– Rebates
0
0
– Cost of Goods Sold
0
= Gross Profit
33,400
200,350
317,500
0
467,465 3,399,100
5,829,314
0
0
607,000 4,888,208
7,126,886
Sales Office Leases
0
0
156,000
226,000
309,000
+ Sales Force Expense
0
0
184,430
404,961
585,478
+ Brand Promotions
0
0
0
0
0
+ Special Programs
0
0
0
0
0
+ Ad Creation/Revision
0
0
60,000
120,000
150,000
+ Point of Purchase Display
Expenses
0
0
800
2,400
8,000
+ Advertising Expenses
0
0
86,012
252,660
668,869
+ Engineering Cost for New
Brands
0
120,000
120,000
240,000
240,000
EXPENSES
Pro Forma Profitability of Marketing Division
Quarter
1
Quarter
2 Quarter 3 Quarter 4
+ Market Research
88,000
0
= Operating Expenses
88,000
100,000
100,000
120,000
667,242 1,346,021
2,061,347
-88,000
120,000
-60,242 3,542,187
5,065,539
+ Other Income
0
0
0
0
0
– Other Expenses
0
0
0
0
0
– Research and Development Costs
0
0
0
0
2,815,099
– Set Up Costs for New Sales
Offices
0
350,000
170,000
175,000
0
-88,000
470,000
-230,242 3,367,187
2,250,440
-88,000
558,000
-788,242 2,578,945
4,829,3
Operating profit
60,000
Quarter 5
MISCELLANEOUS INCOME
AND EXPENSES
= Net Profit for Division
Cumulative Net Profit for
Division
