Find video or newspaper or website or TV show is about these concept and explain
how it use in the video or newspaper etc.
No word limited
Attribution Theory
• Attribution theory suggests that when we observe an individual’s behavior, we
attempt to determine whether it was internally or externally caused.
– Internally caused – those that are believed to be under the personal control of the
individual.
– externally caused – resulting from outside causes
• Attribution determination depends on three factors:
– Distinctiveness
– Consensus
– Consistency
Attribution Distortions
– We have a tendency to underestimate the influence of external factors and
overestimate the influence of internal or personal factors.
– Individuals attribute their own successes to internal factors and blame failures on
external factors.
– Serves to protect/enhance one’s self-esteem
Applications of Shortcuts in Organizations
• Employment Interview
• Consider the role of the first impressions…
• Performance Expectations – Consider the role of the self-fulfilling prophecy or
Pygmalion effect…
• Performance Evaluation – Consider the role of subjectivity…
