The subject is : Pricing Strategies The last element of marketing mix is pricing, which plays an integral role in the global economy. Pricing has a strong influence over the allocation of goods and services between business, consumers, and governments. As the product, place (distribution), and promotion elements of the marketing mix are all concerned with capital expenditures, pricing happens to be concerned with revenue generation, which is the fundamental basis for business activity. You will learn how pricing objectives, determinants of pricing, and pricing strategies help to set the price for a product in the consumer and business marketplace. You will learn about a variety of ways to price a product. Many marketing experts suggest determining a price for a good or service can be one of the most challenging elements of the marketing mix. You will learn how price can be used as an effective part of a marketing strategy.
Jessica
