Graded Homework

Assume you are a recent start-up company that manufactures and markets a new, fully
organic energy drink. Draw up a simple plan for the selection / assessment of foreign
target markets by outlining a set of criteria you intend to apply. Try to strike a good
balance between criteria that indicate potential and those that indicate ‘risk’. For each
of the criteria provide a rationale. Please write a well-reasoned statement of about 400
– 500 words.