The emphasis of this module has been on looking ahead and anticipating how marketing will react to and anticipate the challenges that it will face in the future. As the title of the module suggests, the world is changing. Therefore, the practices that may have been successful and acceptable yesterday are not guaranteed the same results tomorrow.
This week you begin another two-week cycle in which you explore the environment in which marketing will take place in the future. You will take a look at the general operating environment for marketing. In particular, you will take a look at the political, economic and technological factors that will shape the face of commerce and, in turn, marketing in the future.
This week you explored some of the potential implications for the marketing of changes in the greater macro environment. Whilst the future is uncertain, businesses can prepare for the future by looking at current trends.
To prepare for this Key Concept Exercise:
- Read the required Learning Resources
- Reflect on the potential influences on businesses of those issues that were explored in the Key Concept Overview.
- Consider the implications for the marketing of these issues.
- Research the University of Liverpool Library and the Internet for supporting resources.
To complete this Key Concept Exercise:
in an approximately 500-word response, address the following issue:
- Choose one of the issues (political, economic, societal or technological) that were explored in the Key Concept Overview and evaluate how changes in your chosen issue will shape the face of marketing in the future.
submit your Key Concept Exercise to Turnitin.
When writing your response you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read or one in which you have worked.
Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.
