1 BUSN 405 – Creativity and Innovation in Business
Autumn 2016 COMPANY REPORT Select a UAE company you believe to be innovative. For this assignment
you will research and write a report critically reviewing innovation management
within your chosen company. You are to assume the role of a business
advisor/consultant, specializing in innovation management. You will decide a name
for your consultancy business that reflects the topic being discussed. The name of
your consultancy should be typed on the title page of your report. In your report,
use relevant innovation theory to illustrate why you believe the company is/is not
innovative.
Instructions:
– Students are to use a minimum of 5 references such as journal articles.
Add a cover page with your name, ID, and Section number, course name and code, and
the name of your consultancy business. 1 2 REPORT TEMPLATE Title Page
This page must contain:
Course Code i.e. BUSN405.
Your name, ID number and Section number.
Name of your consultancy business.
Name of the organization being reviewed.
……………………………………………………….
Contents
1. Executive Summary
2. Introduction
3. Findings
4. Conclusions
5. Recommendations
6. Appendices
7. Bibliography
………………………………………………………….
Executive Summary – Condenses the essence of report and enables the reader to quickly grasp the aims
and objectives and main findings of the report.
Introduction – Introduction to content of report, background, what you aim to achieve. Brief summary of
what you found out. Also, please include the following in your introduction Economic importance of Innovation within UAE.
About the company;
– Description of the business ? the company at present.
– Location(s).
– Types of products/services.
– Market(s) it operates within and the key competitors in this (or these) markets.
– Explain how the current economic recession is affecting the company (or likely to affect
the company).
– Other relevant current information i.e. history/heritage of the company, background
information/principles of the company, ethics etc. Findings – what you found out? i.e., comparing and contrasting company documentation (what actually
happens within the company) to text references/research/models.
Conclusion – summarize key points and use opportunity to refer to aims and objectives of analysis.
Recommendations – what you recommend. For example, are you recommending a formal review of
innovation practices? Have you identified specific areas of priority importance and have you identified
good practices within the organization?
2 3 Appendices – documents
Bibliography – references 3
