1.
Constraint, Assumption & Challenges:Minimum 2 pages per section
(Font size 12, Time New Roman, double space)
In
general, any assumptions we make just need to be stated, with reasons.
Constraints need to be differentiated between externally imposed vs internally
accepted. If we are imposing any, then we need to justify them. For
example, we are going to say that based on the differences between designing a
system for new construction vs existing homes, we are choosing to focus on new
construction for purposes of the BMC. The reason is that the simulation
model requires an hour-by-hour expected usage of heat for an entire year.
We will not be able to easily get this from homeowners, but Ed explained that
he has data for a given home design.
2.
Channels:Minimum 3 pages per section (Font size 12, Time New Roman,
double space)
Channels serve several functions
including:
·
Raising awareness among customers
about a company’s products and services
·
Helping customers evaluate a
company’s Value Proposition
·
Allowing customers to purchase
specific products and services
·
Delivering a Value Proposition to
customers
·
Providing post-purchase customer
support
The channel types include Own vs
Partner, and can be either Direct or Indirect.
The direct approach includes a sales
force & web sales, while indirect includes Own stores, Partner Stores and
Wholesaler.
The Channel Phases are:
1.
Awareness
2.
Evaluation
3.
Purchase
4.
Delivery
5.
After Sales
The general idea we spoke about with
regard to the channel derives from our choice of market segment. While we
agree that we will narrow our initial focus to residential, as opposed to
commercial, it is useful to include a few lines about the commercial channel
and how this differs from residential with regard to heating & energy
systems.
A few key points include:
Complexity, dependencies, scale.
For example, proposing a solution for a school involves several other layers of
presentation and approval, as well as a much larger system than one for a
house.
