2. Written Assignment
You
are required to submit an individually report of up to 2,000 words Body text in
11 Font Arial with 1.5 line spacing which analyses and evaluates the business
strategy of Café de Coral. (Hong
Kong Fast Food Restaurant) http://www.cafedecoral.com/eng/main/index.jsp
Assignment
Task
The coursework is focusing on Café
de Coral, and its activities within fast food industry in Hong Kong. Please
answer the following questions as they related to Café de Coral.
Using
course concepts, frameworks and models from U51035, you should:
l Part
ICritically
analyse the long-term objectives, the position within the competitive
environment, and the resources and capabilities of Café de Coral. (50%)
n (25%)External?
What are the Opportunities and Threats? Use (PESTEL) to identify the marco
environment ? Factors for consideration (Why important) ? Analytical Approach: identify
the factors for consideration and provide rating for each P.E.S.T.E.L (Hint:
Create a table below)
|
Rating |
Factors for Consideration |
P |
E |
S |
T |
E |
L |
|
Positive + |
|||||||
|
Negative – |
|||||||
|
Netural |
n (25%)Internal? Resources
and Competences ?
u 1) Find the Critical Success Factor (CSF) of quick service restaurant
in Hong Kong. CSF will be something like location, menu selection etc…
u 2) Min requirements of this fast food industry
u 3) The distinctive advantage of Café de Coral by comparing with the
fast food industry benchmark.
u 4) The strength & weaknesses of Café de Coral were to found the
core competences. **Must Do**
u 5) Use strengths of café de Coral to test the sustainability (VRIN
Test)
u 6) Summarize the strengths and weaknesses of Café de Coral.
l Part
II
after identifying the main strengths and weaknesses of Café de Coral. You can
use (TOWS) matrix to mention the strategic position of Café de Coral. (Table like
below)
l Part
IIIUsing
Porters Generic Strategic to identify the strategic choices that Café de Coral
appears to have made. (30%)
Which
domain belong to Café de Coral, talk about Cost leadership Only Ex:lower input costs, Economic of Scale, Experience and
Product/process design etc…
l Part
IVPresentation
of assignment, clarity of expression and accuracy of referencing are account
for (10%) Please provide the Harvardreferencing.
