Graded Homework

1. Campbell Soup Company, through radio ads, urges consumers to stock up on soup before
the weather worsens – when a storm is expected. After the storm hits, they change their
ads telling consumers to relax indoors and warm themselves with their soup. This
company understands that……..is an important element of the physical environment
which affects consumer behavior.
a) Time
b) Promotion
c) Lighting
d) Weather
2. Which of the following element of the physical environment was tested by marketing
researchers for effects on consumer behavior (i.e., number of items touched in a retail
store, number of items picked up in a retail store)?
a) Time
b) Lighting
c) Weather
d) Store atmosphere
3. At the ………, environment refers to the tangible physical and social aspects of the
immediate surroundings.
a) Purchase level.
b) Store environment.
c) Disposition environment.
d) Social level.
e) Micro level.
4. Purchase behavior is influenced by the day of the week; for example, consumers do not
usually go to the mall on Mondays. This is an example of how……, a nonspatial element
of the physical environment affects consumer behavior.
a) Store schedule
b) Lighting
c) Weather
d) Time
5. ……………are options to consider when developing international marketing strategies:
a) Adapting marketing strategies to each culture, standardizing strategies across
cultures, or changing the culture.
b) Changing the culture
c) Adapting marketing strategies to each culture.
d) Standardizing strategies across cultures.
6. Successful, sophisticated, and high self-esteem are characteristics of the following VALS
type:
a) Maker b)
c)
d)
e) Innovator
Believer
Experiencer
Thinker 7. Desire for achievement, goal-oriented lifestyles, and deep commitment to career are the
characteristics of:
a) Experiencer
b) Maker
c) Believer
d) Achiever
e) Thinker
8. Mature, satisfied, comfortable, and reflective are characteristics of the following VALS
type:
a) Believer
b) Innovator
c) Experiencer
d) Maker
e) Thinker
9. Cross-cultural differences do not always coincide with:
a) Economic barriers
b) Language barriers
c) Eating habits
d) National borders
e) Dressing habits
10. Which ethnic group has the highest average family income in the United States of
America?
a) Hispanic Americans
b) Cuban Americans
c) South Americans
d) African Americans
e) Asian Americans
11. _____ are strongly attached to technology and spend more time surfing the Web and on
social media than they do reading newspapers.
a) members of the baby bridging generation
b) Generation Yers
c) members of the cohort generation
d) Generation Xers
e) Baby boomers 12. _____ tend to be brand loyal; this is a tremendous opportunity for marketers as they may
be able to develop brand loyalty that could last a lifetime.
a) Generation Xers
b) Teens
c) Baby boomers
d) Tweens
e) Generation Yers
13. Which of the following is TRUE about the lower Americans?
a) They want to “do the right thing.”
b) Some members are “prone to every form of instant gratification” when the income
is available.
c) They want to continue to pursue ease of labor and leisure.
d) They depend heavily on relatives for economic and emotional support.
e) They pay special attention to prestige brands.
14. Which of the following is TRUE about the upper Americans?
a) Some members are “prone to every form of instant gratification” when the income
is available.
b) They want to continue to pursue ease of labor and leisure.
c) They pay special attention to prestige brands.
d) They want to “do the right thing.”
e) They depend heavily on relatives for economic and emotional support.
15. A direct reference group is comprised of:
a) People an individual aspires to be like
b) Only friends
c) face-to-face membership groups that touch people’s lives directly
d) people the individual does not want to be associated with
e) role models on television and in the movies

a.