This assignment will assess the following competency: 5 Appraise the effectiveness of various marketing strategies.
Directions:There are a number of differences in strategies and processes when marketing domestically and when marketing internationally. In a minimum of 400 words, explain the differences and then provide some of the challenges marketers face in each. You must research your answer using a minimum of three scholarly resources. All resources and citations must be done in the proper APA formatting.
Submit this assignment to your instructor via the dropbox LP5.2 Assignment: Marketing Domestically vs. Internationally. This assignment is worth 50 points. Grading will be based on the General Writing Rubric, located under “Course Information.” (The General Writing Rubric is designed for 100-point assignments. Your instructor will adjust the points for this assignment accordingly.)
