Week6
Read “In Sneaker wars, Its also Curry (Under Armor) vs. James (Nike) on the use of celebrity endorsements in the competition between Nike and Under Amour. Think about a time when a celebrity endorsement influenced you to buy a product. Describe the following in 2-5 sentences:
1. The product and the celebrity endorsing it.
2. How the endorsement influenced you to buy the product.
OR
Comment in 2-5 sentences on whether or not you think celebrity endorsements are an effective marketing toll and why.
Week 7
Read a post by one of your peers, and comment in 2-5 sentences on 1 of the following:
1. Would you be influenced in the same way as your peers? Why or Why not?
OR
2. What aspects of your peer’s opinion on the effectiveness of a celebrity endorsements do you agree or disagree. Why?
