1. The scope of digital marketing includes the use of
A. digital devices and personal devices.
B. the internet and radio.
C. the Internet, social media, and digital devices.
D. social media and television.
2. In capacity management, which of the following is a long-term plan to increase the capacity?
A. Expanding an existing manufacturing factory
B. Creating additional work shifts
C. Building a new manufacturing factory
D. Asking employees to work overtime
3. Which of the following customers are the most valued to a business?
A. Loyal
B. Average
C. Major
D. Below-average
4. Companies can understand its customers better though
A. market research.
B. pricing methods.
C. sales contracts.
D. market basket analysis
5. The law of contracts applies to procurement. Which other law also applies?
A. Administrative
B. Criminal
C. Agency
D. Judicial
6. Regarding multiple sourcing, which of the following is preferred?
A. Many, weak, stable, and committed suppliers
B. Few, strong, stable, and committed suppliers
C. Many strong and committed suppliers
D. Few strong, few weak, and unpredictable suppliers
7. Which of the following marketing budgets is based on previous years’ data and experience levels?
A. Bottom-up
B. Percent-of-sales
C. Top-down
D. Customer-mix 8. Last month, a restaurant used 50 pounds of vegetables. This month, the restaurant orders another 50
pounds of vegetables. This is an example of
A. a pull supply chain.
B. a push supply chain.
C. forward logistics.
D. reverse logistics.
9. A factory adopts a new strategy where the right materials are used at the right time in the production
process. This strategy is called
A. order management.
B. just-in-time.
C. materials management.
D. effectiveness.
10. Which of the following marketing budgets is based on marketing tasks?
A. Customer-mix
B. Bottom-up
C. Top-down
D. Percent-of-sales
11. Assume that the unit cost of making a product is $1.32. For every unit sold, the firm wants 20% to
represent profit. Applying the standard markup approach, what should the selling price be?
A. $1.65
B. $2.90
C. $1.58
D. $2.38
12. Loretta orders a custom cake that takes three days to make from the time it’s ordered. The three
days is called _______ time.
A. quality
B. cycle
C. value
D. supplier
13. The construction industry uses which of the following pricing methods?
A. Target-return
B. Cost-plus
C. Perceived-value
D. Markup 14. When a retailer or car dealer says "we will meet or beat the competitor’s prices," it refers to
_______ pricing.
A. going-rate
B. auction-type
C. value-based
D. skimming
15. Continuous improvements are made possible when the focus is on quality at the
A. supplier 2 source.
B. factory source.
C. supplier 1 source.
D. supplier 3 source.
16. Regarding product mix, channels are a part of
A. price.
B. product.
C. promotion.
D. place.
17. Regarding service characteristics, _______ refers to when a service is created and marketed
simultaneously.
A. intangibility
B. inseparability
C. fluctuating demand
D. highly differentiated marketing systems
18. Regarding product mix, credit terms are a part of
A. promotion.
B. price.
C. place.
D. product.
19. Brand equity is an unofficial
A. trademark.
B. asset.
C. opportunity.
D. luck.
20. A company doesn’t know how much to price its products, so it’s using focus groups and surveys to
understand what customers are willing to pay. This is called _______ pricing.
A. markup
B. target-returnC. perceived-valueD. cost-plus
